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Looking to penetrate competitive new markets? Profitably launch a new product or business division? The Lightning Group is your source for executive-level marketing strategy and full circle marketing services, led by a top-ranking Canadian CMO. We’ll help you blaze ahead of the competition, seize opportunities – and spark burning desire with a diverse customer base. 

Perhaps you have no CMO and need senior level strategy and insight?  Or maybe you do have a CMO, but face a unique challenge that would benefit from a fresh set of eyes on a given project?  Either way, look to The Lightning Group to turbo-charge your marketing programs, pinpoint your positioning — and ultimately accelerate revenue generation for your business.

Lightning: [noun] The occurrence of a natural electrical discharge of short duration and very high voltage. (Oxford Dictionary). Lightning heats the air to nearly 28,000º Celsius ( 50,000º Fahrenheit). That’s energetic enough to break the molecules in the air into individual atoms!

“Hi I’m Howard Lichtman, and I help organizations accelerate growth and spark outstanding business results through targeted revenue generation strategies and well-executed sales and marketing programs.

As a Virtual (Outsourced) CMO or CMO Assist, I bring an expert eye and a fresh perspective to your current marketing and sales programs. Give me your vision, and I will create a clear roadmap to get where you would like to be – and beyond. Read more about my background and track record of success.

Recharge your business with my creative insights, stellar contacts and business acumen gleaned through a stellar 30-year marketing career. My research-driven, highly creative approach to marketing will help you strike the bulls-eye on your business targets – whatever your company size, industry or vision”

– Howard Lichtman

SERVICES

PATHS TO NEW REVENUE

Ready to raise the bar? Break into new markets, reposition your products– and grab hold of bold new opportunities for growth.

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VIRTUAL (OUTSOURCED) CHIEF MARKETING OFFICER

No CMO? Get visionary leadership to help blaze a trail, or to sharpen, strengthen and add sizzle to your marketing and sales programs, now and in the future.

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CHIEF MARKETING OFFICER ASSIST

CMO overloaded or need a fresh set of eyes? Get an expert opinion or specialized marketing guidance from the outside looking in for important initiatives or new directions.

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GO-TO-MARKET STRATEGIES

Thinking of launching a new product or service? We can help you seize new opportunities through razor-sharp strategies and results-driven programs.

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LEADERSHIP TRAINING, & CONFERENCE PROGRAMMING

Get high-octane facilitation and inspired mentorship and speaking for team building, creative brainstorming, dynamic conferences and accelerated performance.

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BUSINESS PITCHING & PLANNING

Need a strong business plan/ presentation for your bank or potential investors – or a pitch to help win new clients? Get top-level expertise now!

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TESTIMONIALS

  • ”… I have never worked with someone more creative, energetic, committed or kind than Howard…The business model he employs is unique and adaptable as he is, and his network of professional contacts is unparalleled and one of his most valuable assets. If he can’t complete the task alone he knows exactly who to call. I look forward to a long relationship working with Howard”

    - MIKE RITTINGER

    Former Executive Director, Development and Alumni Services Schulich School of Business

  • ”… When Howard takes on a project he is absolutely driven to execute all aspects perfectly. He is very disciplined in how he thinks through the strategy and then rolls it into a full-blown plan.”

    - IAN CHARMONDY

    Business Architect Blueprint Strategic Planning

  • ”… Howard brings an energetic and creative approach to client solutions. He not only understands the needs of both sides of the table, he creates activation concepts unique to the challenge at hand.”

    - NICHOLAS OFFORD

    President The Offord Group

  • ”… When we need to create a bible on how to market to ethnics, we call in Howard. Whenever there is a strategic marketing challenge, Howard was there as our CMO to provide us with sage advice.”

    - SLAVA LEVIN

    CEO Ethnic Channels Group

GET IN TOUCH

INTERESTED IN WORKING WITH US?

SEND US AN EMAIL AT:

CAREERS@LIGHTNING-GROUP.COM