Marketing Maven Howard Lichtman Turns Mentor

“Working with Howard over the summer was one of the most rewarding experiences of my life,” says Schulich iMBA candidate Giuseppe Franzé. “I got to apply the skills I learned at school with an exceptional alumnus helping me to master them.” He has mentored close to 20 Schulich MBA student at The Lightning Group,

April 01, 2020

Reaching Recent Immigrants

Every company faces challenges in attracting new revenue. The solution is actually obvious: growth lies in reaching new immigrants to Canada. Immigration is a growth strategy for the Government of Canada and so it should be for your business. The numbers speak for themselves: one in five Canadians are foreign-born, according to Statistics Canada. That is equivalent to the size of the population of the Province of Quebec. 

October 21, 2019

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